Chinese Consumer - Nexus | Cross-Border Advertising in China

Surging Xiaohongshu Usage During the FIFA World Cup Creates New Opportunities for Global Brands

July 17, 2026 · Chinese Social Media,Xiaohongshu Marketing,Digital Marketing in China,China Social Platforms,China Marketing Strategy

Xiaohongshu (RED) is entering a new growth phase. During the 2026 FIFA World Cup, the Chinese...

July 13, 2026 · Chinese Outbound Travel,China Travel Recovery,China Visa-Free Policy,Chinese Tourists,Chinese travel market

Recent policy improvements, particularly the expansion of the China Visa-Free Policy, are...

June 30, 2026 · Chinese Consumer,China Consumer Behavior,China Market Trends,China Consumer Insights,What Chinese consumers want

Travel behavior among Chinese consumers is changing rapidly. Instead of selecting a destination...

June 12, 2026 · Chinese Outbound Travel,Chinese Tourists,Chinese Consumer,China Marketing Strategy,Chinese travel market

Chinese outbound travel is accelerating again. Following the Chinese New Year and May Day...